Movie: Dhruva ( ధ్రువ )
Producer(s): Allu Aravind (Geetha Arts)
Cast: Ramcharan, Rakulpreet, Aravind Samy
Direction: Surendar Reddy
Music: Hiphop Tamizha
Producer(s): Allu Aravind (Geetha Arts)
Cast: Ramcharan, Rakulpreet, Aravind Samy
Direction: Surendar Reddy
Music: Hiphop Tamizha
Ramcharan and Rakul Preeth are starring togather once again in their latest movie Dhruva which is the remake of Tani Oruvan(Tamil). Ramcharan's last film didnt perform well at box office and his earlier film was an average fare. So he is trying to play safe with remake of a successful film. This time this movie is made by his own Geetha Arts banner produced by Allu Aravind. Directed by Surendar Reddy, this film has set few expectations as his last movie was successful. Ramcharan is reported to have a special makeover for this movie. Rakul Preeth is playing as female lead once again with Charan. Aravind Samy will be seen on Telugu screen after a long time.
HipHop Tamizha duo consisting of Adhithya "Adhi" Ramachandran Venkatapathy and Jeeva R have become famous with their earlier movies and single track album. Their BGM for Tani oruvan got great accolades. Retaining them for Telugu version made sense as their work will be retained. The songs are limited surprisingly to 4 as per movie and this might be one of the shortest commercial movie album in recent times. Total album length is 13.31 meaning the songs are also shorter than standard length. Chandrabose wrote 3 songs and Yadagiri wrote one song. Singers varied probably the names not heard much/familiar in Telugu. The songs are released directly into the market without an audio function.
Let see how the songs fared in this shortest album.
1. Dhruva Dhruva
Singer(s) : Amit Mishra
Lyrics : Chandrabose
As the song title suggest this should be the title or introduction song. Supposed to be an energetic song, but it lacks the energy probably singers are the reason. The accent derailed the song's energy. Chandrabose knows how to accumulate words for these kind of songs, so he does his job pretty easily. The song goes pretty average. The interludes appear better in the short song that ends without much feel.
2. Choosa Choosa
Singer(s) : Padmalatha, Sniggy
Lyrics : Chandrabose
Hrudayam seems to be very tough word for many singers. Padmalatha couldnt bring much effort to the song. Once again the interludes outshine the singers and song. Nuvvunna Choti is a lyrical mistake or singer mistake not sure. A different style of song. But singers didnt elevate the song, made it as a pretty ordinary song. Why do singers bring in fake accent I dont understand many times. Not much in this song too.
3. Pareshanura
Singer(s): Padmalatha, Vishnu Priya
Lyrics : Yadagiri
Once again a different type of song, fusion type to mix different styles of music. The blending somehow doesnt appeal. Neither the words are strong to get noted. Once again the singers didnt impress. Probably this is situation based, even though doesn't appeal as a song, it might do better on the screen.
4. Neethoney Dance
Singer(s) : Hiphop Tamizha, Nikitha Gandhi
Lyrics : Chandrabose
A song for Ramcharan, probably to satisfy his fans who knows about his dancing skills and wait for it. Dance song for Ramcharan is mandatory and this should fulfill. However singers should have been different as once again they fail to bring in the energy. Hiphop Tamizha has a different flavor, but how does it impress the fans is the big quesiton this album poses. This songs are completely different to what normally Telugu audience would listen.
Pick(s) of the album: Pareshanuraa
I guess Hiphop Tamizha probably catered differently to Telugu Audience, just did what they are good at. This album as said before poses a question with different type of flavor, whether it fits the image of Ramcharan and expectations of his fans. The album might not be in the traditional, as the original was successful for different reasons, this might be the same case for Telugu movie too. Geeta Arts normally takes good care of music for their movies, but this album probably might have confused them too regarding which route they need to take. This album is for sure different to the routine music we hear. Whatever the outcome of the movie or album, the huge concern for the singers in the industry still needs to be addressed with lot of urgency.