Yevadu - Audio Review

Movie:         Yevadu (Telugu - 2013)
Producer:    Dil Raju

Cast:            Ramcharan, Shruthi Haasan, Amy Jackson, Allu Arjun, Kajal Agarwal

Direction:    Vamsy Paidipally
Music:          Devi Sri Prasad

With all big names in the industry, another movie is coming up with Ramcharan in lead pairing up with Shruthi Haasan. Obviously the expectations roared upto sky when Dil Raju has taken the control and working with Ramcharan for the first time. Infact DSP also is working with Charan for the first time. It was said initially Samantha was chosen to be the female lead but later on when she backed out of this project, it was Shruthi Haasan. Allun Arjun and Kajal playing cameo as per director is very critical for the movie. If both Ramcharan and Allu Arjun shake their legs togather, then fans will go crazy and that would be more than enough for them to watch the movie. DSP composed 6 songs for this movie with Ramajogayya Sastry taking lead with 2 songs and rest like Sirivennela garu, Krishna Chaitanya, Sri mani and Chandrabose writing a song each. DSP's last hit for Mega family was Gabbar Singh though he worked with Allu Arjun for Iddarammayilato and Julayi they didnt make huge impact than Gabbar Singh. Lets see whether he strikes gold again for Mega family with his latest offering Yevadu.

1. "Freedom"
Lyricist: Krishna Chaitanya
Singer(s): Suchith Suresan

DSP starts the album with a perfect routine song which offers nothing for listeners. Seems to be the initial or intro song for Hero. The interlude techno sounds are becoming common these days. Not sure what is so fancy about it. In the name of youthful music, we are introducing some sounds into songs which doesnt go good with Telugu songs. Krishna Chaitanya comes up with some words and ends with మాదే. Else what would it mean when they say వేదం వేగం  మాదే. Suchith Suresan was a not upto mark in singing this song, he lacks energy, clarity. "Freedom" said by chorus is standard DSP types, and then as we hear the song and go along with it,  at a later time in the song when Freedom was said it was total unpleasant to ears. We would end up thinking after listening the song, oh what a freedom the song ended soon.

2. "Neejathaga"
Lyricist: Sirivennela Sitarama Sastry
Singer(s): Shreya Ghoshal, Karthik

Once again Sirivennela stands out in lyrics department. This one song tells why he is where he is. There is nothing complicated in lyrics, with simple words, he weaves magic. తెలిసి తెలియక వాలింది నీ నడుము ఓంపుల్లో నలిగింది  నా చూపు ఏమి చేస్తాం చెప్పు తోచక తొందర పుడుతోంది తెగ తుంటరి గా నెడుతోంది నీ వైపు, నీదే ఆ తప్పు. Then female says కల్లోకోస్తా వనుకున్న, తెల్లార్లు చూస్తూ కూర్చున్న రాలేదే, జాడైన లేదే? Male replies రెప్పల బైటే నేనున్నా, అవి మూస్తే వద్దామనుకున్న పడుకోవే, పైగా తెగ తిడతావె?.  What a thoughtful lyrics. Sirivennela garu please keep wiritng the songs atleast once in a while. We cannot afford to miss this magic. DSP known for his melodies, has given perfect justice to the tune. The interludes sync perfectly with the tunes. This song is far better than the earlier one. Shreya Ghoshal and Karthik did their job well. The only flip side is Karthik pronounciation of "చ" was very odd and full of fake accent. Inspite of singing so many years and so many songs, still if these seasoned singers sing like this not sure how others can sing? whatever it is DSP/Sirivennela steal the show to provide a magical melody.

3. "Ayyo Paapam"
Lyricist: Ramajogayya Sastry
Singer(s): Ranjith, Mamta Sharma

Multi lingual is synonym for Ramajogayya Sastry. Standard Item song from DSP. Aimed at fans/mass and they will have merry of it. DSP/RJS and team needs to be commended for getting a key word that songs revolves around. We cannot analyze this songs for lyrics singing, and breaking words. DSP cannot create wonders with each item song it is pretty much clear from this song. This song is DSP trademark. Charan got the dance number every one will enjoy thats what it matters.

4. "Cheliya Cheliya"
Lyricist: Chandra Bose
Singer(s): KK

This is touted/hyped as song of the year. The grandeur in the tune while starting this song doesnt continue where it started. As this song doesnt offer freshness, this song falls apart. Then KK doesnt sing to the extent that this song makes a mark. The lyrics and tune doesnt match. He adds extra emotion, stress, voice to the words, there by lost the feel. Lyrics and tune sound better separately but doesn't gell well. This song has brilliance in flashes, but overall cannot be an instant winner. Chandrabose's lyrics are not that effective. పువ్వేదో నన్ను తాకితే నవ్వేదో నన్ను చేరితే, నువ్వేదో అన్న తీపి జ్ఞాపకం. వెన్నెల్లు వెన్ను మీటితే కన్నీళ్లు కన్ను దాటితే నన్నల్లు కున్న చూపు జ్ఞాపకం. Lines like these didnt appeal well. Leaves us to feel there is something missing. Overall DSP tried something different, but didnt work very well because of above reasons.

5. "Oye Oye"
Lyricist: Sri Mani
Singer(s): Andrea,David Simon

Song has become something between Rap and Reading. This is perfect example of unfortunate changing trends in Telugu music. With these trends one cannot offer different and everything sound same. When you say Aha, Oho, how many different types one can say. This song is easily made by DSP without any effort. May be visuals add some value to this song. As beats suggest, there is a dance number in offer.

6. "Pimple Dimple"
Lyricist: Ramajogayya Sastry
Singer(s): Sagar, Ranina Reddy

Waiting for Ramajogayya Sastry to write a Telugu song is something like wanting water in desert such a rarety to find. Again DSP offers a song that is heard somewhere. Sagar and Ranina Reddy whatever they do to this song, doesnt really matter as it has nothing special in it. DSP tried some thing different in interludes and offer some mass beats to help the hero. Other than that this is another perfect routine song.

Pick(s) of the album: Neejathaga

Fans might like: Cheliya, Ayyo papam, Freedom.

Even though DSP also got lost in providing youthful, trendy and catchy music that appeals masses, he still holds on to what he is known for with "Neejathaga" perfectly supported by Sirivennela. Else this movie album proves the down trend of DSP and Telugu music in general. The songs of this movie might not appeal but they dont irritate as lately the movie songs are making us to. Dil Raju's mark music is totally missing. DSP and Dil Raju has produced wonders and they clearly missed their magic in this album. May be its Charan effect to satisfy his fans they had to take this route which obviously didnt work. Mainly when any music appears repetitive, there ends the road for the album. Hope Telugu Industry recognizes this.