Iddarammayilato - Audio Review

Movie: Iddarammayilatho (Telugu - 2013)
Producer:    Bandla Ganesh

Direction:    Poori Jagannadh

Cast:            Allu Arjun, Amala Paul, Catherine Tresa

Music:          Devi Sri Prasad

Allu arjun's first movie in 2013 is Iddarammayalato, directed by Puri Jagannadh. Both worked togather in 2007 for Desamuduru. Allu Arjun had a decent run at box office with Trivikram Srinivas made Julayi, On contrast Puri is not having a decent run with his last two movies, Cameraman Ganga to Rambabu and Devudu chesina Manushulu bit the dust not being upto the mark movies. Then the movie producer Bandla Ganesh is currently the prime producer working with all Top heros and has a latest hit with Tarak. Obviously the expectations are very high on this movie and the release of this is planned to be with maximum screens. This movie seems like underwent many changes, first with Music Director, Chakri who is thought initially was replaced by DSP. Then Tapsee Pannu was signed as second lead, then replaced by Richa Gangopadhyay and finally Catherine Tresa was finalized as second lead.

DSP-Allu Arju combination was always special. DSP scored music for 1/3 of the movies of Allu Arju and all of them pretty much worked very well. However with changing trends in music and people need to see what this combination is upto. With Bandla Ganesh and Puri Jagannadh at commanding position, we are assured that they dont demand good music as Puri's movies never had consistently great music and with Ganesh's background, he doesnt either.

The total 5 songs ( 1 remix ) sounds good, if music is good, we dont have issues, as we can keep repeating listening to same songs. However if the music is not upto the mark, we have one less song to hear and get a relief. One surprise element in this album is Apache Indian. The Goan, who once was very much popular for his one man army music and rap is almost a forgotten name. For a change DSP brought in Apache for Baba Sehgal, our prayers were answered I guess, but Apache is cool surprise. Need to see what he did in this album. I dont remember he sang any Telugu song till now in his career, which is very surprise how when our Film Industry brought every other Bollywood singer, how come they spared Apache.

Anyway 5 short songs, lets quickly see how DSP/Arjun treated us.

01 - Ganapathi Bappa Moriya

Singer(s): Sooraj Jagan

Lyric(s): Bhaskarabhatla

Starting an album with Song on Ganapathi is always treated as a good sign, but it doesn't happen this time. "Nirvignam kurume deva" was strained and stretched to the core that it is totally a big turn off. Bungee jump was heard as Bajji jump. Sooraj had struggled to sing Telugu. The "Ha Ha" in the middle of the song was way way off. Lately without fusion or sneeking in western music into, no song is made. Seems like Hero's introduction song, as this has some tips on what do with obstacles such as mountain, sea and others, basically what is Ganapathy bappa moria is all about. Totally aimed at youth and fans. Success of this song depends upon them. 

02: Run Run

Singer(s): Apache Indian, Sharmila

Lyrics: Ramajogayya Sastry

If not Baba Sehgal, its Apache, there is no difference songs all sound the same. ఎదురైనా should be pronounced as ద its ఎడురైన. In english,both are written same. This means no one were present at recording. Anyways, what else can Apache sing? Seems like the rap in between is written by Sharmila. Not sure what is this fancy of making songs with these rap song which makes no meaning other than some thing to appeal youth. As rightly said, గజి బిజీ బుర్రలోన సుడోకు puzzle ఉంటాది. Of course this is the puzzle we get when we hear such songs. There are many ways this song can be done better without getting Ayaasam ( as sounded in between the song ). Running makes one get exhausted. Sure people will feel that they need to got to run to win womans heart instead of wasting time on this song.On other hand DSP tried out different to appeal youth and mass in the name of variety all depends on how fans/youth like this song.

03 - Shankara Bharanam Tho

Singer(s): Mano, Suchith Suresh, Ranina

Lyrics: DSP
As the movie backdrop tells, the introduction is done by foreigners, and the movie story says that this is picturized on Brahmanandam. DSP scores a routine song which is presented smoothly by Mano until, DSP let the dogs out  ( kind of music ). And then mixes and matches the song left and right between Mano and Suchith&Co. This song goes up and down as the song progresses.when DSP asks "Do you want some music", we would like to reply back saying why not DSP only if you only can provide some. :)
 

04 - Top Lesi Podi

Singer(s): Sagar, Geeta Madhuri

Lyrics: Bhaskarabhatla
 

Ammayi manasulo abbayi dooresi kita kitale petteste, emaitaadi, manchi beat vastaadi, pichi paata vastaadi.. This is what the words of first line of the song. The chorus made is so different with their fake style and accent, again in the name of the youth. I hate when some one sings with fake accent. However as said in song the good beats didnt come, top lechi poledu, as end result pichi song aithe vachindi. The beats are same old DSP style, the tune is same old same old.

Then Bhaskarbhatla goes with all kinds of comparision all aimed at masses. Sagar is masked by chorus and Geeta Madhuri is different. Purely composed for Allu Arjun's dancing skills and masses, may be some corner for fans. If they enjoy this song makes the mark with them.

05 - Violin

Singer(s): David Simon, Anitha

Lyrics: Viswa, David Simon

  

Complete trade mark tune from DSP who is known for a signature tune in each movie. Glad that he didnt forget what he is capable of. Reminds Ilayaraja type tune. Having said that after the fantastic impressive violin bit rest is business is as usual.The extraa bit end of each "taa" in the name of youth is not very good to listen. Male singer lacks clarity to hear.

Vennello todu avutaa, Varsham lo Needa laaga unta, what kind of imagination it is? Will there be shadow in Rain? Does it mean there is no love existing? Prema anche choopista, means he is going to show the end of the love? Shouldnt the love be endless?  Adding some fancy words doesnt make a song. Not sure what these lyricists are about.

Keeping all these asides, this is a typical trademark song of DSP should be topping charts for a while. Depends upon the how the song goes in the movie.
 

06 - Run Run (Remix)

Singer(s): DSP, Apache Indian

Lyrics: Ramajogayya Sastry

Apache did what he is famous for during the start of the song, his rap, but then DSP with his odd sounding singing messed up the song. It sounded like he is so reckless singing this song with saritical voice, single handedly messed up the song. The beats, chorus and the rap just didnt work at all as they were really running as high paced rap song. DSP should have taken enough care for this song. Totally wasted effort.

Pick(s) of the album: Violin Bit, Run Run ( not remix )

With changing times, music department in movie making has definetely taken back seat. The priorities of film has changed for sure. Most of the film making is targetted towards youth, fans who are major factors for movie collections. So to ensure commercial success of movie, ensuring they are satisfied is a must. These target audience dont understand what a song is all about some sensible lyrics with hidden meaning/message, excellent singing, melodies or fine tunes, good instumentation/orchestration, nice voices that can be heard repeatedly and so on. All they need is some beats they can tap their feet and some catchy phrases to croon. So the movie makers who dont have enough knowledge making movies are just focusing on the target audience to make money and move on. Lyricists are accompanying in this process dancing to the tunes of these movie makers. This is such a sad state the film industry is now. Truth is always bitter.

DSP and Allu Arjun provided the lowest quality album in their combination. They might have met the expectations of youth, fans and movie requirements, but they didnt meet what they are known for, They for sure disappoint the music lovers. The only advantage that DSP has is he is miles ahead compared to other music directors, but if he starts listening to non-value add producers and directors, he will easily catch up with the rest by coming down to their level which he needs to not let it happen.