Om 3D - Audio Review

Movie:        OM - 3D (Telugu - 2013)
Producer:   Kalyanram
Direction:   Kalyanram
Cast:           Kalyanram, Kriti Karbanda,
Music:        K.Sai Karthik, Achu

 

KalyanRam started off his career with a bang in terms of Athanokkade, but ever since then he is struggling to make it huge, though on and off he is tasting minor successes. His passion towards movies never faded away. He is sincere in his attempts and his passion is unquestionable. However there are many factors that kept him away to make it huge. He made a mark in the industry just with his passion.

This movie is boasted as first action 3D film in India. It takes some guts to make such movie and spend so much money on himself in self direction. That shows his love towards movies. Kalyanram's movies werent such huge music hits in his film career although there were decent hits. Manisharma took the major pie from his movies, RP Patnaik, Chakri and Srikath Deva were other directors. This time two persons worked for this movie, K Sai Karthik and Achu, both are yet to make it big. K Sai Karthik recently launched "Paisa", Starring Nani, the movie of Krishna Vamsi.  This album consists of a promo song and a Theme music which reduces the number to four that are routine songs. Lyrics department looks fine. B Subbaraya Sarma Dont think he is the character artist.  Ramajoggayya means there will be a multilingual mass song. Singers are again pretty standard now a days. Baba Sehgal for sure is making a lot in Telugu now a days, not sure whether he gets that many chances in Hindi or not. Anyways lets see how the songs fare for the much interest generated movie.

1. Promo Song[2:40]
Artist(s): Baba Sehgal
Lyricist: B. Subbaraya Sharma

Song on Hero, has to be powerful. However since the lyrics are powerful, the voice and sound of the song should be powerful too. The song starts with a high energy tune, then Baba Sehgal tries to says words which doesnt mean anything for him, but for us it should make sense, unfortunately doesnt. Too much వ్యధ, రొద. His voice is not heard properly, the music overtook the singer and his lack of clarity makes it worse. All it is that we hear some music and with OM in between and ends with the same. Since its promo song, shouldnt matter for movie. Tune wise no issues, but some minute details like providing clarity to words and instruments would have made this song more listenable. 

2. Cheliya[3:27]
Artist(s): Achu, Ramya Nsk
Lyricist: Sirivennela Seetharama Sastry

Any song that has stamp of Sirivennela proves his versatality. Achu's stylish singing can be ignorable. In the sound oriented songs, the lyric is lost. Cant understand even a bit of what Sirivennela has written. Coming to the tune, for sure is catchy, interludes are nice though remind some other song. Again the song lacks clarity, the recording could have been better. This song is much better made. Except for the orchestration and some issues in Achu's singing, this song will work.

3. Right Now[2:59]
Artist(s): Baba Sehgal, Bindhu Mahima
Lyricist: Ramajogayya Sastry

RJS is back with his trademark multilingual lyric. Baba Sehgal singing his part of rap and other stuff. Suddenly beat changes in between, to make it more beat oriented. This song has variety in terms of mix and matching everything as Mama was ordered to do it. The tune, beat, rap and style are changed. Bindu Mahima twisted and turned the words didnt bring the right effect. She said right now, but after that many words are very hard to get. Baba Sehgal did better in this song, may be due to his trademark tune/singing. 

4. Holi Holi[3:30]
Artist(s): Ranjith, Priya Himesh
Lyricist: Kedarnath

This song is highy energetic. The beats and lyrics will bring in holi mood. Priya Himesh seemed to have less energy compared to Ranjith in second stanza, however it is covered by chorus and Ranjith. Highly addictive beats, extremely energetic chorus, electrifying interludes.  Kedarnath filled in some rhyming words. If rightly choreographed and performed the visuals of this song should be a treat. Not sure how Kalyanram will fare in this song.

5. Endukila[4:00]
Artist(s): Haricharan, Chinmayee
Lyricist: Balaji

Good to see Chinmayee in this movie. She is extremely talented and gifted. Her voice aptly suited this song. However like other songs, instruments were loud enough to over shadow the female singer. Haricharan in second stanza was not so pleasant to hear. A soft melody with a slower tempo would have been much better while keeping instruments simpler. But still this song is fine. Movie might add some value to this song.

6. OM Theme[2:22]
Artist(s): Sai Charan, Dinker
Lyricist: Sahithi
Why Lyricist is named as Sahithi for this song when all it contains is "అసతోమ జ్యోతిర్గమయ..." The theme music generally aid the visuals. Unless the visuals are seen, it is very difficult to say whether the theme music made an impact or not. The theme was done alright. Need to see how it fares on the screen.

Pick(s) of the album: Cheliya, Holi Holi, to some extent Endukilaa

Since this is a 3D movie, the focus will be on action and visuals, might not be on songs. However Sai Karthik and Achu need to do a good job for re-recording which is very critical for these kind of movies. Kalyanram got should have been happy with music's output as there were not much expectations. Though there is not much to say about the music which is extra ordinary or to make it big, two decent songs and couple of others might help the music over all. Kalyanram is going to create history when movie releases, Wish the team all the very best for the success of the movie and the hard work they have put in.